Case study
PLNTD: a loyalty app customers actually keep.
A plant-based cafe in London wanted its regulars back more often, without renting a generic scheme from a loyalty platform. We designed, built and shipped their own app, end-to-end.
Test data shown for privacy reasons. Tap the tabs, just like the real app.
The customer app
A card that lives in their pocket.
Every customer gets a QR loyalty card in the PLNTD app: their name, their live balance, their progress to the next free drink. At the till, staff scan it in seconds.
- One point per qualifying orderStaff award a point on orders over £3. No POS integration, staff discretion, works with any till.
- Instant confirmationThe moment staff scan, a confirmation card pops up on the customer's own phone. It feels alive because it is.
- Ten points, free drinkAny drink on the menu. Redemption is one more scan, and the counter resets automatically.
For the counter team
The staff side is built in.
The same app, role-aware. Staff sign in and get a scanner, a live dashboard and a shop-wide activity feed on their own phones, with no extra hardware behind the counter.
- Scan to award or redeemPoint the camera, done. Idempotent by design, so the same scan can never double-count.
- A dashboard behind the counterToday's points and rewards at a glance, so the team always knows how the scheme is doing.
- A shop-wide activity feedEvery point and redemption, from every staff member, in one live stream.
Test data shown for privacy reasons. Tap the tabs to explore.
Test data shown for privacy reasons. Tap the tabs to explore.
For the owner
The manager account runs the show.
Owners and managers get everything staff have, plus the levers: richer insights and a direct line to every member's phone.
- Insights that matterToday and all-time performance of the scheme, at a glance, from anywhere.
- Broadcast to every memberAnnouncements and offers land in every member's inbox and as a push notification. Unlimited, one-way, built in.
- One app, three rolesCustomer, staff and manager all live in the same build. No separate systems to buy or learn.
The website too
One brand, from home screen to homepage.
We built plntdco.com alongside the app: the menu, the story, the app download page and every legal page, all under the cafe's own domain. This is what the App + Website package looks like delivered.
Under the hood
Boring where it matters. That's a feature.
The parts customers never see are the parts owners should ask about.
Their own database, in London
Every member, point and message lives in PLNTD's own secure Postgres database, hosted in the UK (London region), not pooled in a platform's system.
Points that can't go wrong
An append-only points ledger with row-locked, idempotent logic: no double-counting, no lost points, a full history for every account.
Real-time everything
Scans confirm on the customer's phone the moment they happen. Push notifications arrive via Apple and Google's own delivery networks.
Compliant from day one
Privacy policy, terms and account-deletion pages shipped as standard. No tracking, no ads, no third-party analytics; minimal data, encrypted in transit.
Want this for your cafe?
Same proven build, your brand, your stores, your data. Live in 3–4 weeks from kickoff.
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